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SINGLES DAY: ALIBABA BREAKS RECORD SALES

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E-commerce giant Alibaba has beaten its sales record for its annual Singles Day event. The company said sales this year had reached 121bn RMB, a rise of 32% on last year’s.

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Alibaba reported 82% of purchases had been made on mobile phones during Singles Day, 11/11/2016.

The company has also been experimenting with new technology including AR, VR and live webcast to give shoppers other ways of buying items.

We can foresee that live webcast platforms will eventually shift the focus to advertising display. On the Singles Day this year, Alibaba worked with inke (映客), No.1 live webcast platform in China with 25M MUV, and brought a change to the new era of live webcast. More and more live webcast platforms are working with e-commerce, not only because of the numerous advertising budgets, but also because of sales motivation and the viral effect of Internet celebrities of live webcast.

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Live webcast is a crucial way to draw business of e-commerce. Can’t you ignore the impact of webcast after seeing Alibaba’s record-breaking sales this year?

Source: Baidu News

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