Push Notification Basics Every Advertiser Cannot Miss Out


What is Push Notification

It’s a push message from a brand the user wants to know and want to hear from. It delivers straight to users’ phones when they’ve installed an app.

High open rate

Comparing with texts, push notification and texts are so similar that it can be tempting to lump them together and treat them the same way. They both arrive on a user’s mobile device, they both have to fit within tight character limits, and they both have average open rates that are over 90%. But when compared with emails, according to the research (www.entrepreneur.com), push notifications see 50% higher open rates than emails—that’s nothing to sneeze at.

Strong engagement

Push notifications increase engagement when you make good use of the limited amount of characters, the professionally created images and different display forms, etc. It is reminded that customer-oriented is much more important than the brand itself. Since 38% of millennial consumers report (www.marketingcharts.com) that they are more loyal to brands that focus more on the consumer. And thus the engagement improves user retention rates. Also, not only can they help drive activity on the topic of your message, they also help increase the returns you are concerned. Push notifications serve double duty and offer a number of benefits at once.

High Return on Investment (ROI)

Push notification not only helps bring in new customers but can help attract loyal customers back into your establishment. The ROI is absolutely staggering for a small business. More complex and robust than the text message, push represents the modern wave of communication that puts more power in the business owner’s hands, and it’s arguably the best ROI feature of all.


Moment Marketing & Optimization



In this showcase, campaign optimization is applied to deliver McDonald’s push notification to their target audience in a specific moment. The notification is sent in four-time frames in the morning, the afternoon, tea time and the evening to individuals. It is sent in the right time to meet the needs of the audience.

Thus, the notifications show up on schedule in a whole day and this plant the image of the brand to stimulate the sales in a right time. The campaign average click through rate has been improved 25% more than the benchmark.

AXIS Media re-launch mobile push notification with more than 200 Million unique users in China & Hong Kong. Contact us for details now!

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Source: BuznessAPPS

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