Now of PMPs
Private Marketplaces (PMPs), equipped with “Quality” and “Quantity” attracts more and more brand advertisers to explore PMPs on top of RTB in programmatic buying. The advertisers put more budgets on PMP buying. What are the reasons behind?
One more choice other than audience buy, PMPs allow advertisers to purchase directly and ensure the impressions are displayed on the selected domain. PMPs enable a viewable impression, correct ad placement of the advertising.
PMPs enable publishers a stable income for selling premium inventory. PMPs also allow publishers more control over the pricing of their inventory.
The Next Step of PMPs
PMPs are beneficial for both publishers and advertisers and it has substantial growth this year. PMP will continue to see strong growth in the coming future.
Are you ready to catch up the trend? Or would you like to try new things other than audience buying? Contact us to see how your brand leverages the effect of campaigns with the following PMPs we have:
Source: RTB China