In 2016, MOMO, the third largest mobile social media platform in China, has launched MOMO Ad Exchange.
With over 200 million users, MOMO has clicked with the young generation because of its unique product features. MOMO’s users are the youngest compared with Weibo and Wechat, and over 90% of its users are under 39 years old according to CNNIC latest survey. MOMO also outperform its rivals on the aspect of product richness and users participation.
Since 2015, MOMO put lots of effort to develop mobile marketing business. Its mobile marketing income reached USD$ 15.3 million in Q4 2015. With over 200 million users, MOMO’s native advertising would achieve the best marketing result without putting a hard time on users’ experience.
MOMO Ad Exchange is an advance of the programmatic ads industry as one of the newest, largest and deepest platform.
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