DauYin (抖音短視頻) is a short-video social platform. Whether it’s dance, free-style or performance, creators are encouraged to let their imagination run wild and set their expressions free. Designed for the new generation of creators, DauYin allows users to quickly and easily create unique short videos to share with friends and the world. DauYin is the new cultural benchmark for young creators. We strive to empower more creative minds to be part of the content revolution in China.
DauYin has average active Users of over 32 million/month. The market penetration rate of short video dubbing has reached 14.34%. It is a significant increase in the past six months, with an increase of more than 300% compared to the beginning of the period.
Unleashing the power of Short form video
Designed for the new generation of creators, DauYin allows users to quickly and easily create unique short videos to share with friends and the world. DauYin is the new cultural benchmark for young creators. They strive to empower more creative minds to be part of the content revolution.
1. Facial Recognition
High-speed image capture and perfect facial feature matching for all your cute, cool, silly, goofy and outrageous expression. Load instantly, smooth interface, and lag free. Every detail displayed in perfect quality.
2. Mobile Studio
The perfect marriage between artificial intelligence and image capturing.
Enhancing product offering through rhythm synchronization, special effects, and advanced technology. Turn your phone into a full-blown creative studio.
3. Massive Music Library
A sea of music library with fresh editor’s pick daily. Take your creative potential to the next level and unlock the world of endless possibilities.
The reach of youngsters in China
85 % of the population in DauYin are 90’s. They tend to spend a lot of time on social networking services – many find ways to express themselves there, and share with family and friends. Based on algorithms, DouYin empowers people to reach the right audience to gain Likes and Follows as long as they keep producing good quality content.
The brands & opportunity on DauYin
Many brands have a successful result by advertising on DauYin. Airbnb’s first launch video has 14,000 engagement in an hour. The video number of like more than 11,000, and acquired 3,000 new followers on Airbnb channel. The video ads of Harbin Beer and Chevrolet were also driven high awareness to the public. After half a day’s release, Harbin Beer video advertising gained 10,000 likes and Chevrolet video advertising gained 4335 likes.
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