A pioneer in mobile beauty and selfie experiences since 2008, Meitu’s photo and video-editing apps are used by more than 450 million monthly active users worldwide, generating more than 6 billion photos and videos each month. Meitu’s apps use its own patented facial recognition and machine learning algorithms to map each user’s individual facial features while reading their unique skin tone, achieving the most precise and natural photo retouch and virtual makeup application. Meitu’s suite of apps have emerged as the leading digital ecosystem for beauty – encompassing virtual try-on, AR filters, content exploration, trend spotting, makeup tutorials and m-commerce.
Meitu has around 1.3B unique users in China
Users first upload a photo and apply one of several beauty filters to touch their pictures up. When it goes into the drawing mode, the app will change its subject’s eye colour and add make-up, whiten teeth and introduce other effects. Users choose one of seven filters – Angelic, Blossoms, Fairy Tale, New Year, Petals, Mermaid and Baroness – each slightly more disturbing than the last.
The app’s results can be a little flattering
Meitu, Inc. (SEHK: 1357) is a global mobile internet platform and innovator in mobile video and photography, including Artificial Intelligence and Machine Learning algorithm-based proprietary facial recognition and virtual “try-on” technologies for hair and makeup. By leveraging its technology leadership and global user base, Meitu, Inc. is building a mobile beauty ecosystem where users can discover, create and share new looks – right from their smartphone. Today, Meitu, Inc. apps are installed on over 1.1 billion unique mobile devices around the world, with billions of photos generated by Meitu, Inc. apps each month
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