The first pro-grammatically traded 360° ad campaign was launched in Asia Pacific.
Hong Kong Airlines was the first brand to embrace the immersive ad format to showcase their new business class travel option. The audiences were allowed to experience business class via virtual reality. A banner invited users to dive into a 360° video; the content expanded upon click. The experience can be enhanced by tilting and moving the smartphone on your hands.
The campaign was a success as it addressed the vibrant momentum of the mobile-first APAC market. Given the immersive experience it delivered 35 times higher click-through-rates, the 360° Panorama led the audience to engage and convert.